Exploring the digital marketing journey of a social media mastermind (podcast)

                                                           

Have you ever looked at the digital masterpieces built by someone else and wonder … How did they even get there? Looking at Neal Schaffer’s digital marketing journey is kind of like that. This is a man who’s authored books, taught at universities, cultivated an attentive following of marketers and established a digital marketing empire (our words, not his). The team at Above the Fold (that is, Jeff and Francis) sat down to pick Neal’s brain about his takes on social media, email marketing, using data to counterbalance emotional decision-making (we all do it) and more. The entire 38-minute conversation is available on: Spotify. Apple Podcasts. Google Podcasts. Or read through our show notes on the Brafton blog. We learned a lot from Neal, and I hope you enjoy it, too! Cheers, Michelle Michelle Anderson Marketing Manager Brafton 617-206-3040 m.anderson@brafton.com www.brafton.com 2 Oliver St., 2nd Fl., Boston, MA 02109 Brafton Inc. | 2 Oliver Street | 2nd Floor | Boston, MA 02109 +1 617-206-3040 Click here to unsubscribe. This email (including any attachments) is subject to copyright, and the information in it is confidential. Use of this email or of any information in it other than by the addressee is unauthorized and unlawful. While reasonable efforts are made to ensure that any attachments are virus-free, it is the recipient's sole responsibility to scan all attachments for viruses. All calls and emails to and from this company may be monitored and recorded for legitimate purposes relating to this company's business. Any opinions expressed in this email (or in any attachments) are those of the author and do not necessarily represent the opinions of Brafton Inc. or of any other group company.

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