In 1727, Ben Franklin started meeting with a small group of friends every Friday evening.
They called it The Junto.
Franklin's idea wasn't entirely new. London had its gentlemen's clubs, where the monocled elite gathered in wood-paneled rooms to drink scotch, smoke cigars, and exchange ideas.
The problem was that among the English aristocracy, talking shop was against the rules.
That's why Ben's stateside club was different.
Members assembled from all over the business world to collaborate, throw around ideas, and help each other out.
And Franklin organized their meetings around a series of questions that launched all kinds of innovations.
Questions like:
- What businesses are thriving right now?
- Why do you think they're doing so well?
- Need advice on a business problem?
- Know of any up-and-comers who could use our help and encouragement?
- Is there someone you want to meet who we can introduce you to?
They're actually not that different from questions people are asking (and answering) in the Trends community today.
Of course, our ~15,000 members aren't printers, shoemakers, and "gentlemen of fortune." Instead, you'll find hustlers, operators, builders, and founders.
And even though member questions are a lot like the ones on Franklin's list, the answers can be surprising...
Like that time someone asked for advice after his company shut down due to COVID. Famous self-professed "failure" and author of Choose Yourself, James Altucher, suggested journaling and throwing tropical fruits:
