I love reading stories about founders who are able to 'skate where the puck is going' and jump on opportunities before the rest of the world.
Here's what I mean:
Last year inside our Trends analysts saw promising signs about the indoor plant industry.
It was poised to sprout into a $700MM annual business, with the potential to take off… just like the mattress industry did in 2010.
That meant tons of opportunity for new players to do what Casper, Nectar, and Purple did for mattresses -- all brands that do hundreds of millions in revenue -- but for plants.
That's where Trendster* Narek Vardanian came in…
*(Yes, our Trends members call themselves Trendsters..)
After reading our deep dive into plant analytics, Narek decided to go all-in on house plants.
He announced his plant startup in our private community, asked for advice, and brought on collaborators.
Here's the part that'll blow your mind:
Just 40 days later, he raised $1.5MM for his wall-mounted, self-watering indoor gardening system.
Now, Narek didn't have a crystal ball. He couldn't 'see' the future.
But...
He did have Trends.
We showed him the possibilities. We showed him the data and where that market was headed. And Narek turned this one single insight into a $1.5MM fundraising round.
Look, I can't tell you exactly what'll happen in your own business or life. But what I can tell you is what's possible when you're armed with the right kind of data and insights.
It's all happening inside Trends.
Trends is kind of like The Hustle… you get fast, easy-to-read stories and case studies. But while The Hustle is about what's happening NOW, Trends is about what's happening NEXT in the world of business.
What exactly is waiting for you inside Trends?
A whole lot, actually.