Home footage from iPhones and Zoom meetings worked well.
It was safe, it was what we had to work with, and it worked.
But on-location footage is shot on-location for a reason: It captures a more authentic connection with the audience.
Check out this video we did for Thought Trace
But are they safe? Why are we shooting on-location videos during continued times of COVID?
We’ve learned a lot over the past 2 years about social distancing, masking and PPE equipment.
We have mandated safety protocols in place, which minimize the risk to any member involved in the shoot. We take no chances. All of which were in place during the shooting of this video.
The fact that on-location video works is indisputable — they’re the champion of bottom-of-funnel content.
So we now live in a world where we can be safe, and continue creating video that sells products.
Please let me know if you would like to talk about a video project for your next campaign.
We would also be happy to explain our safety protocols if you’re interested.
Cheers,
Michelle Anderson
