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Today in History - May 7
VE Day: This Is Not a Drill!
12 actionable steps to drive newsletter growth with SEO content

Posted: 07 May 2022 05:01 AM PDT

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Today in History - May 7

Archibald MacLeish, poet, dramatist, and ninth Librarian of Congress, was born on May 7, 1892, in Glencoe, Illinois. Continue reading.

On May 7, 1915, the German U-20 (submarine) sank the British ocean liner Lusitania. Approximately 1,200 civilians died; more than 100 were U.S. citizens. Continue reading.

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VE Day: This Is Not a Drill!

Posted: 07 May 2022 04:05 AM PDT

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VE Day: This Is Not a Drill!

05/07/2022 07:00 AM EDT

This post originally appeared on this blog in May of 2020. As detailed in the previous blog post, VE Day – Take One, Monday, May 7, 1945, was a day of confusion and restrained celebration for CBS Radio and the news media in general. Tuesday, May 8, however, brought clarity and all out jubilation. Speaking […]

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12 actionable steps to drive newsletter growth with SEO content

Posted: 06 May 2022 11:15 PM PDT

Over the last 2 and a half years, we've placed significant emphasis on growing our newsletter subscriber base, and we've achieved a 170% increase (and counting!) across 84 countries.

Newsletter subscriptions coming from organic search traffic.

If you're reading this email, you're probably looking for ways to grow your newsletter list, too.

Spoiler: SEO blog content has been one of the biggest drivers of our growth.

How does it work?

It's simple: We create blog content that ranks highly in search, and we make it super easy (and tempting) for readers to subscribe to our newsletter once they visit our blog.

While the concept seems straightforward, the effort is anything but.

This week, on Moz, we're sharing all 12 tactics we've used to get users from our website onto our newsletter list. They span 3 main areas of growth opportunity:

Attracting potential subscribers to your site.
Improving on-site newsletter conversion (CRO).
Enhancing subscriber engagement.

We've been at this since 2019, and it's definitely more of a marathon than a sprint. But with our lessons to guide you, you'll have a strong head start.

Godspeed!

Cheers,

Michelle

Michelle Anderson

Marketing Manager

Brafton

617-206-3040

m.anderson@brafton.com

www.brafton.com

2 Oliver St., 2nd Fl., Boston, MA 02109

Brafton Inc. | 2 Oliver Street | 2nd Floor | Boston, MA 02109 +1 617-206-3040

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