Completing an eBook is incredibly satisfying — and the end result is so much more than a pretty PDF.
It’s a massive endeavor involving a lot of stakeholders: Strategists, subject matter experts, writers and graphic designers, and sometimes more, all contribute to a well-crafted eBook.
And the result is an absolute masterpiece that’s fun to read and easy to scroll through. I mean, just look at this one we created for Culligan — have you ever seen well water problems so elegantly illustrated?
Or this one we made for JM&A Group — possibly the prettiest guide to auto sales you’ll ever see:
These assets are 1 component of much larger lead generation campaigns, typically accompanied by:
- An SEO campaign that brings in organic traffic.
- A PPC campaign that reaches new people.
- A conversion landing page that shows potential readers the value of the eBook.
- A lead capture form that encourages people to exchange their contact information for the eBook.
- An email campaign that nurtures readers after they’ve downloaded your eBook.
And they work really well — we’ve enjoyed the results of eBook campaigns first-hand, and so have our clients.
Want a hand launching (or planning or creating) your next eBook campaign? Let me know. Like I said — we love these types of projects.
Cheers,
Michelle
