How to get the gains you know your site is capable of

                                                           

Do you have that one page on your website that you know has the right information for your audience ... but they’re just not finding it? It’s happened to us, it’s happened to our clients, it’s happened to everyone. But… you can shake that page loose with the right approach. That’s just what we did for our client, OperationsInc. They have a bunch of landing pages that talk about all things HR, recruitment, training and the like. But they were sitting on Page 2, and worse.  At the same time, they knew there were a lot of keywords they could own, but weren’t. We took on this challenge like we do other SEO challenges: With keyword research, Search Performance Briefs and a little bit of editorial magic. The results? Better keyword rankings: 26 keywords moved to Page 1. Brand-new keyword rankings: 21 new terms rank on Page 1; 6 in the Top 3. Improved landing page experiences: Here are a couple of the pages we updated for a higher Page 1 position:  Diversity, Equity, and Inclusion Training. Outsourced Payroll Services and HRIS Management. (Here’s the Wayback Machine’s capture from before the copy refresh went into effect.) Those are great results, but what’s really pleased the folks at OperationsInc is the increase in on-site goal completions they’re seeing because people are actually finding their content. So, tell me: Do you have a landing page that needs to be shaken loose? Let me know; getting landing pages to Page 1 of Google is our favorite hobby. Cheers, Michelle Michelle Anderson Marketing Manager Brafton 617-206-3040 m.anderson@brafton.com www.brafton.com 2 Oliver St., 2nd Fl., Boston, MA 02109 Brafton Inc. | 2 Oliver Street | 2nd Floor | Boston, MA 02109 +1 617-206-3040 Click here to unsubscribe. This email (including any attachments) is subject to copyright, and the information in it is confidential. Use of this email or of any information in it other than by the addressee is unauthorized and unlawful. While reasonable efforts are made to ensure that any attachments are virus-free, it is the recipient's sole responsibility to scan all attachments for viruses. All calls and emails to and from this company may be monitored and recorded for legitimate purposes relating to this company's business. Any opinions expressed in this email (or in any attachments) are those of the author and do not necessarily represent the opinions of Brafton Inc. or of any other group company.

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