Having a great product is one thing. Getting it into the hands of consumers is another thing entirely.
A distribution channel strategy means choosing the methods by which people will find and purchase your product.
Every company should really take their time choosing the best distribution channels for their products; their future customers’ perception of their brand and access to their products depend on it.
There are 8 basic types of distribution channels, and this video explains what each of them entails:
Want more details? This article dives even deeper into each one (with a bonus infographic): 8 Channels of Distribution for Marketing.
Knowing the best channels for your brand makes launch planning much easier. I hope you find these resources helpful!
Cheers,
Michelle
