Not long ago in a galaxy that is this one, Geekhive approached us and said they find their lack of brand voice disturbing.
So began one of the coolest projects we’ve ever worked on:
A document positioning their writers as “Rebel Leaders” who can bring down “The Empire.”
Empire: Companies who overcomplicate martech to make themselves sound smart and essential.
This Star Wars-inspired branding exercise became the foundation of a highly successful content marketing campaign for Geekhive.
This was not the first nor the last time we used creative content marketing to elevate a brand.
From improving search presence by earning 52 Page 1 keywords (including 16 position 1 rankings) like we did for GMP in Australia …
… to creating an award-winning infographic for Preply that went viral in multiple European countries …
… The best content marketers in the galaxy use hard data to decide what content to create, and then actually make it with the help of creative geniuses.
More simply, market with calculated creativity, you must. Help you do this, we can.
May the 4th be with you,
Michelle
PS: Why did the Star Wars Franchise come out 4,5,6 and then 1,2,3?
In charge of scheduling, Yoda was.
