This isn’t a regurgitated list of stuff we found on a Forbes article, written by someone who doesn’t do marketing.
This is a list of things we know work.
We know they work because we’ve spent years figuring out what doesn’t work.
Spend 45 minutes with our CMO 🎧 Jeff Baker and Neal Schaffer on his podcast on Spotify, Apple Podcasts or Google Podcasts to hear how he spent 5 years arriving at a list of the 5 most important lead gen techniques.
For the Cliffs Notes version:
- Lead magnets: High-value content that generates email addresses.
- Free tools: Helpful tools that'll make your audience want to give you their email address.
- Original research: The ultimate tool that can be converted into every type of content and distributed on every channel.
- Case studies: A mandatory piece of social proof content that proves you can do what you say you can.
- Newsletters: Possibly the most underrated form of nurture.
Read the whole show notes here.
Happy listening!
Michelle
