The No. 1 challenge B2B and B2C content marketers alike face is producing content that actually appeals to the various members of their target audience.
Lack of a clearly defined target audience prevents content from performing as well as it should.
The only way to get around that obstacle is to put on your detective hat and find out who your target audience truly is.
Defining your target audience can be a big project, but it's not impossible or overly complicated. Want proof?
This course helps marketers uncover the right information to create high-value content that performs:
The course walks you through several activities to discover relevant information about your readers, visitors, followers and subscribers using tools such as:
- Google Analytics.
- Google Search Console.
- Moz Keyword Explorer.
- BuzzSumo Web Content Analyzer.
By the end, you'll have a highly informed target-audience profile that's sure to benefit your team (and impress your boss). If you have any questions about the course, just let me know!
Cheers,
Michelle
