First impressions are critical in email marketing. So are second impressions.
Let me explain.
The first impression you're making in email marketing is your subject line.
If that's good enough, your recipient will open the email, and what do they see?
In a perfect world, they'll see a stellar email that's easy to read, looks great and entices them to click your link or reply to your call-to-action.
In a less-than-perfect world, your audience might be seeing cluttered messages that don't look or sound like your brand, and don't encourage them to do anything besides unsubscribe.
Between our consulting, graphic design, technical and editorial teams, we've perfected the art of both the first and the second impression for our clients.
We've created beautiful templates for brands of all kinds — take a look at this one we made for Hatfield:
Or this one for Frogslayer:
And if you're wondering: Yes, we do email copywriting, A/B testing and campaign management, too.
Curious about how we can help improve the first and second impressions you're making with email?
Cheers,
Michelle
