The agency's newly launched division, World Group Vacations, seeks to capitalize on current trends toward leisure by offering several escorted tours each year.
The cruise line is offering guests a post-cruise excursion package to three of the most iconic national parks in the American West if they take the company's river cruise in the Pacific Northwest this summer.
With travel demand high, the discount airline will aggressively charge into its second summer of flying, pursuing a strategy of growing into unserved city pairs.