Great content always informs, entertains and/or inspires.
That’s as true for a B2C eBook about the virtues of crystals …
… As it is for this eBook about the potential of Programmatic DOOH to help B2B corporations do things like target ads based on the current weather …
Extremely different topics, totally different audiences — and yet they have exactly 4 things in common.
- They’re visually branded. One glance at the first page tells you everything you need to know about the vibe of the company.
- They’re written “in character.” Someone researching “healing crystals” is in a very different headspace than someone wondering how they can maximize the value of DOOH for their corporation. We used language and visuals that feel at home in those respective headspaces.
- They’re both actually useful to the target audience. I mean, did you know that Adele uses healing crystals to calm her pre-performance anxiety? Or that Programmatic DOOH makes it possible to advertise to someone based on the current weather conditions?
- They were both made by us, for our clients.
On the surface, crystals and codes have nothing in common. But great content about crystals and code? They share fundamental similarities.
We’ve cracked the code, folks, and we can help you create content that rocks. If you can forgive my puns, I’d love to chat about how Brafton can make amazing content for your brand.
Cheers,
Michelle
