We know content re-optimization works.
It’s been one of the leading strategies we’ve used to grow our blog traffic from 20,000 to 200,000 monthly visitors over the last several years.
But we wanted to know exactly how important it’s been for this growth.
And ultimately, is it worth our time to continue with this strategy?
So we pulled a bunch of data, and we got our answer. You can read the complete study here on Moz.com.
Here’s a spoiler of some of the results we saw:
Here are the metrics we were aiming to improve with re-optimization:
- Clicks to the URL from the target keyword.
- All organic clicks to the URL.
- Total number of Page 1 keywords each URL ranks for.
- Target keyword position for the URL.
- Total organic impressions for the URL.
As a bonus, we also included a step-by-step guide that shows how to calculate your own re-optimization ROI.
So, if you’re asking yourself, “Should I re-optimize my content?” The answer is yes. And now you have the actual numbers to justify this decision.
Interested in seeing how much you can grow your site traffic with content re-optimization? Reply back — I’d love to talk about what a re-optimization strategy can do for your website.
Cheers,
Michelle
