| "Marketing consulting" sounds like obnoxious jargon, doesn't it? (I gagged a little bit just typing it out.) But behind the jargon, there's actually some meat on that bone. So what does "marketing consulting" mean in non-jargony, human language? Here's a few bullet points (in plain English) on what we consider marketing consulting to be: - Throwing out "gut instinct" and using data to make smart business decisions.
- Understanding how all channels of sales and marketing work together.
- Taking data and converting it into actionable decisions that impact business outcomes.
Here's a quick video we created that helps explain it…  Marketing consulting feels like some nebulous "service" that you never see real results from. And a lot of times that's true. In this video, we take "consulting" out of the black box. We show you exactly what it means and what to expect from a top-notch marketing consultant. I hope you enjoy it! Cheers, Michelle | | | | Michelle Anderson Marketing Manager Brafton |
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